Drivers of International Marketing
Length: ~500 words
Submission method options
Alternative submission method
Task
The first assessment is designed to help ensure you have two key
skills you will need throughout this subject: (1) applying theory to
real world situations and (2) referencing. If you can do both these
things well, many of the issues associated with preparing and producing
work for this subject will be reduced. We have provided three resources
for you to use to help you with Assessment One. Even if you feel very
confident about your researching and referencing skills, please go to
each resource before you begin the assessment as you will need to use
them to complete the task.
Access the following in your Resources folder on Interact:
• Online research using Google Scholar
• Finding sources using Primo Search
• Referencing using APA style
• How to apply theory to practice
Then, select an Australian-based organisation with which you are
familiar. This may be where you work, where a friend or family member
works, or a well-known organisation in which you would like to work.
Using the drivers of international marketing from Topic 01 (Ch1,
p.8-9), explain for the management of this organisation why they need to
expand their involvement with international marketing. Use theory and
real world examples to illustrate your points.
Drivers:
• Market needs
• Technology
• Cost – scale
• Government
• Communication
Students should NOT contact the organisation at any time while undertaking this assessment.
Rationale
This assessment develops skills in researching organisations and
their environments, and applying theory to practice. It will also
demonstrate you are engaging with the subject content.
Marking criteria
Criterion Fail Pass Credit Distinction High Distinction
Application skills
This criterion is about linking theory to a specific context, explaining how it relates to a product/company
Value 50% There is no or limited application to the context or case
study, no examples provided The case study or context was described and
identified. The context was connected briefly to theory. The case study
or context was described and identified. The context was connected to
theory with clear links. The case study or context was described and
identified and insightful evaluations were made. The context was
connected to theory with clear logical links. The case study or context
was described and identified and insightful evaluations were made. The
context is connected to theory with exceptional, logical and meaningful
links.
Referencing Skills
This criterion is about the application of APA referencing
Value 50% There was limited or no attempt at in-text or end of text
referencing There was an attempt to apply referencing, but style and
application were inconsistent There was consistent style, but
application was not consistent with some errors The style is consistent
throughout the text and end reference list. Application was still
inconsistent with some points remaining unreferenced. Both in-text and
reference list were consistent in terms of style and application of APA
Presentation
Report format is appropriate, with subheadings to show changes in topic.
Fully referenced using APA 6th style.
An ideal assignment is your opinion, supported by evidence from
respected/reliable sources, expressed in your own words, and fully
referenced as to the source of ideas, facts and quotations. ‘In your own
words’ is critical in displaying your understanding of the material,
rather than being expert at copy and paste.
Any use of Wikipedia as a source for the assignment will result in an automatic zero mark, as it is not a reliable source.
Use Turnitin to check that you have fully paraphrased all your
material. Any Turnitin result 15% (excluding reference list) suggests
that you have over used other people’s words. Revise, and resubmit your
blog in our Interact site. A guide on How To Submit To Turnitin, along
with required codes, is available in the Resources folder on Interact.
Topic 1
Chapter 1
Page 8
Page 9
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