Monday 12 June 2017

For this assignment, we will explore different types of readers, specifically in terms of their needs, values, and attitudes. You will need to identify/create three groups—a primary group, a secondary group, and a gatekeeper group. You can be creative in your group criteria, but your purpose should center on potential stakeholders for the mock businessfor your portfolio. The mock business is a calibration lab called “Precise is Nice Labs.”

For this assignment, we will explore different types of readers, specifically in terms of their needs, values, and attitudes. You will need to identify/create three groups—a primary group, a secondary group, and a gatekeeper group. You can be creative in your group criteria, but your purpose should center on potential stakeholders for the mock businessfor your portfolio. The mock business is a calibration lab called “Precise is Nice Labs.”

Once you have your groups, create a Reader Analysis Chart.

You can make up your own demographic groups; the following list may help you develop some ideas (they are listed in no particular order):

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